new idea

We tend to think that original ideas are all-new, but usually, there is only one key part that is new. Einstein’s “E = mc²” is considered the most original formula in science, yet it was created as a variation of the known equation “E = mv²,” simply using c, the speed of light, as the value for v, speed. When you have a problem that you want to solve with a new idea, look for the one small but unexpected change that changes everything.