two simple steps

Advertisements often seek to persuade you that the solutions they offer require no effort on your part. They do this using familiar phrases like “click of a button” or “just spray and wipe” that sweep away the effort required for the specific actions. You are free to use the same technique to support any course of action you have chosen for yourself. Phrases like “Design and build” or “Just show up and talk to people” can make what seemed like a daunting initiative look more simple and obvious.