two simple steps

Advertisements often seek to persuade you that the solutions they offer require no effort on your part. They do this using familiar phrases like “click of a button” or “just spray and wipe” that sweep away the effort required for the specific actions. You are free to use the same technique to support any course of action you have chosen for yourself. Phrases like “Design and build” or “Just show up and talk to people” can make what seemed like a daunting initiative look more simple and obvious.

chains

You would never guess how many things a person is afraid of.

gadget weight

The obstacle that keeps you from throwing a thing away might be the need to admit that you were tricked into thinking the thing was important in the first place.

decay

The passage of time does not make ideas easier to implement, more relevant, or more exciting.

heaps

The more you have to do, the harder it is to believe that you can complete it all.

resort

When you can’t get away, make your home feel like a vacation spot by removing the clutter.

scales

It is easier to let things go when you see how much you have and feel the material wealth that this represents.

free+bold

It is easier to be bold when you have a short list.

first impression

The things you see in the first minute after you open your eyes in the morning are the things that have the greatest influence on your mood for the day.

axis

When the world turns, it doesn’t shout about it.

filter

Collect information from the world and scrutinize it carefully when you have a major decision to make. At other times, don’t fuss over the many little shifts and changes happening around you.

cutting edge

It is easier to cut with one sharp saw than with a ton of grit and determination.

free pass

Follow in someone else’s footsteps if it is a relief to see the path already created.

shakeup

Even the best kinds of change can feel confusing.

hold

Until you start measuring your financial strength, you will always be tempted to spend whatever money you happen to have.

what the

If you expect everything you see to follow along well-known patterns that you have seen before, you will be disappointed around the next corner.

grasping at loose ends

In times when you are anxious about the uncertainty of the day’s events and don’t know what to do, completing any little thing that doesn’t have to be left incomplete can make you feel better.

theoretically

Having confidence in your theory does not protect you from the facts of your situation.

drumbeat

You don’t have to watch a clock for long to see that time doesn’t care what you are feeling.

targeted

If a scenario comes up on the screen and you have an immediate, clear, and visceral reaction, you are being manipulated.