gadget weight

The obstacle that keeps you from throwing a thing away might be the need to admit that you were tricked into thinking the thing was important in the first place.

the blameless

It is the baker who speaks most clearly about the dangers of raw food.

number one

It is important to know yourself better than the people who are trying to get something from you know you.

the dealer

As soon as you are convinced that only material things are real, you are ready to be manipulated by the people who control the material things.

sponsored

If you found out how much people had paid to plant a specific belief in your mind, you wouldn’t believe it.

targeted

If a scenario comes up on the screen and you have an immediate, clear, and visceral reaction, you are being manipulated.

sleight

The more astute players will try to change your point of view on a subject while you are not paying attention.

supply and demand

We go out into the world seeking healing for the wounds that the world put upon us.

vip shopper

You cannot stand out by purchasing mass-manufactured products, no matter how many.

hidden opportunities

The things that will make the biggest difference in your life are things that the world tells you to pay no attention to.

massified

Commercial culture by nature tries to fit people into boxes. This attempt is based on tested strategies to negate any unique quality that doesn’t fit the box. If you end up feeling like you are being pushed or manipulated, that is a fair way to look at it.

the glamorists

Someone out there is spending money to try to persuade you to be proud of the clothing you own whether you ever wear it or not.

paid message

The people you see in advertisements are people paid to appear in an advertisement. They are not meant to be a true reflection of anything outside the frame of the advertisement.

shopping trance

The world is coded to put you in a trance state in which you are ready to give up your money. Get out of the trance before you decide what to buy.

smalltown

To think big, you have to set aside the opinions of those who want you to think small.

megaphones

If you don’t have an idea of what your life is about, you will tend to pick up the ideas of the loudest voices around you.

commercial-free

Write a short list of changes you would have to make in your routine to go through an entire day without seeing or hearing an advertisement.

closer to home

If there is something in the outside world that regularly annoys you, look for its reflection among your material possessions or in your habits and routines. It is easier to shift your experience by changing the energy in your immediate surroundings than by remaking the world at large.

one of those

Choosing from a menu or ordering from a catalog does not make you an original, no matter how carefully you do it.

cycles

Much of the news is repetition and retraction. You save time by checking less often.